Top 5 Consumer Finance Apps on Android in Brazil Q4 2021

Performance of Top 5 Consumer Finance Apps on Android in Brazil in Q4 2021

During the fourth quarter of 2021, the top 5 consumer finance applications on the Android platform in Brazil showed varied performance across downloads, active users, and revenue metrics. Here's a closer look at the data from Sensor Tower.

Nubank: conta, cartão e mais

The app saw a fluctuating trend in weekly downloads, starting at around 567K at the end of September and peaking at approximately 743K in early December. By the end of December, weekly downloads stabilized around 551K. Active users also showed a general upward trend, beginning at 25.2M and peaking at approximately 27.6M in early December, before slightly declining to 25.9M by the end of the year.

iti: banco digital, cartão e +

Weekly downloads for iti: banco digital, cartão e + exhibited significant growth, starting from about 127K and achieving a peak of around 715K in the last week of December. Active users followed a similar pattern, increasing from 1.7M to a peak of approximately 2.8M by the end of the quarter.

PicPay: Conta, Cartão e Pix

PicPay maintained a relatively stable download rate throughout the quarter, with weekly downloads fluctuating between 248K and 341K. Active users showed minor fluctuations, beginning at around 11.7M and peaking at approximately 13.2M in late November, before ending the quarter at 11.7M.

CAIXA

CAIXA experienced steady weekly downloads ranging from 250K to 292K. The app saw a gradual increase in active users, starting from 11.2M and peaking at around 11.9M in early December, before slightly declining to 11.5M by the end of December.

Next: Conta Digital e Cartão

Next: Conta Digital e Cartão showed a notable peak in weekly downloads mid-quarter, reaching around 421K in early November. By the end of December, downloads decreased to approximately 182K. Active users increased steadily from 2.7M to a peak of around 3.2M in mid-December, ending the quarter at 2.9M.

These insights reflect the dynamic landscape of consumer finance apps in Brazil. For more detailed data and analysis, visit Sensor Tower.